AI-powered, Human-reviewed.
WowOptions is best for product customization and add-on pricing. Easy Subscriptions is best for bundle incentives and recurring revenue. WowETA is best for reducing checkout abandonment. Essential Upsell and Cross Sell is best for the product page and cart upsells. Klaviyo is best for email and SMS repeat purchases. Bold Upsell is best for post-purchase funnels and AI optimization. ReConvert Post-Purchase is best for thank-you page one-click upsells.
Before exploring these apps in detail, let’s quickly define AOV.
What Is AOV (Average Order Value)?
Average Order Value, aka AOV, is the average amount a customer spends in a single transaction. It is calculated by dividing total revenue by the number of completed orders for the same time period.
For example, if your store made $5,000 from 100 orders last month, your AOV is $50.
That number tells you how much revenue each order generates on average. Tracking AOV helps you set realistic targets for upsells, bundles, and free shipping thresholds, which is exactly what the apps are built to improve.
Quick Overview of the Best Shopify AOV Apps
Here’s a quick overview of the best Shopify apps to increase average order value.
| App | Best For | Primary Revenue Driver | Standout Feature |
| Easy Subscriptions | Recurring revenue | Boosts first-order value with bundles while driving recurring sales | Subscribe and save plans with quantity and tiered discounts |
| WowOptions | Product customization | Increases order value with paid add-ons and custom options | Unlimited product options with conditional logic and price add-ons |
| WowETA | Reducing checkout abandonment | Recovers more sales with accurate delivery dates and countdown timers | Location-based delivery estimates and shipping countdowns |
| Essential Upsell & Cross-Sell | Product and cart upsells | Increases cart value with related products and bundles | AI-powered recommendations and in-cart upsells |
| Klaviyo | Email & SMS marketing | Drives repeat purchases through automated campaigns | Personalized email and SMS flows with product recommendations |
| Bold Upsell | Post-purchase funnels | Maximizes revenue with multi-step upsell funnels | Product, cart, checkout, and post-purchase upsells |
| ReConvert Post-Purchase | Thank-you page upsells | Captures additional revenue after checkout with one-click offers | Thank-you page upsells and post-purchase funnels |
What These Shopify Apps Actually Do to Increase AOV
Every app in this list does one of three things: shows customers something extra to buy, removes a reason to leave without buying, or brings them back to buy again.
The difference is timing. Some work in seconds, some work in weeks.
Upselling and Bundling (Increase single order value)
Apps like WowOptions and Essential Upsell recommend related products, bundles, and premium add-ons while customers are shopping. These encourage customers to spend more, increasing the value of each order.
Conversion Tools (Reduce Checkout Abandonment)
Customers often abandon their carts because of uncertainty, not a lack of interest. Apps like WowETA reduce that uncertainty by displaying accurate delivery dates and order cutoff times on the product page.
Post-Purchase Offers (Boost Order Value After Checkout)
ReConvert and Bold Upsell display one-click offers immediately after checkout, making it easy for customers to add complementary products. This increases order value without disrupting the buying experience.
Recovery and Retention (Increase Repeat Purchases & Customer Lifetime Value)
Klaviyo brings customers back with personalized reminders based on their purchase history. Easy Subscriptions turns one-time buyers into recurring customers, creating predictable revenue and increasing customer lifetime value.
Best Shopify Apps to Increase Average Order Value: In-Depth Reviews
To increase average order value on Shopify, you need apps that add personalization, bundle incentives, urgency signals, upsells, and post-purchase offers at key moments in the buying journey.
The seven tools below each cover one of these functions, so you can pick the right fit for your store setup and budget.
Easy Subscriptions (Best for Recurring Revenue & Bundle Discounts)
Easy Subscriptions locks in repeat buyers with subscribe and save plans while using quantity breaks and bundle discounts to push order totals higher on the first purchase. Customers get convenience and discounts; you get larger upfront orders and predictable revenue.
Core Features:
- Weekly, monthly, prepaid, and custom billing cycles
- Build your own box (BYOB) bundles and mix-and-match boxes
- Quantity breaks and volume discounts
- Tiered pricing and subscription-specific discounts
- Gift subscriptions and mystery boxes (Enterprise)
- Customer self-service portal: pause, skip, swap, cancel
- Dunning management for failed payment recovery
- Multi-language support and unlimited emails
How it raises AOV: Bundle deals and quantity discounts encourage customers to spend more on their first order.
| What You’ll Like | Things to Consider |
| Free starter plan (100 orders/mo) | Advanced upsell/cross-sell locked to Scale tier |
| Zero transaction fees on all plans | BYOB and retention tools require Growth ($39/mo) |
| Built for Shopify-certified | Post-purchase upsells only on Enterprise ($399/mo) |
| 24/7 live support across all tiers | Mystery boxes and series subscriptions are Enterprise-only |
Pricing: Includes a free plan for up to 100 orders. Paid plans start at $39/month, with higher order limits and an unlimited Enterprise plan.
WowOptions (Best for Product Personalization & Add-On Pricing)
WowOptions lets you add premium options like engraving, gift wrapping, and custom materials directly on product pages. Customers can personalize products, prices update automatically, and your average order value grows without changing the base price.
Core Features:
- 20+ option types: text fields, dropdowns, checkboxes, color swatches, image uploads, file uploads
- Display or hide options automatically based on customer selections
- Custom add-on pricing with price adjustments per option
- Live preview product customizer for shoppers
- Import/export option sets and duplicate tool for fast setup
- Ready-made templates for common use cases
- Compatible with Shopify “Buy Now” button on paid tiers
- Analytics tracking option performance and AOV impact
How it raises AOV: Customers pay for premium customization that would otherwise require custom development. Each selected add-on adds directly to the cart total.
| What You’ll Like | Things to Consider |
| Free plan available (50 products) | Free plan lacks file uploads and advanced logic |
| No-code conditional logic | Limited to 15 option types on free tier |
| 24/7 VIP support on Advanced/Enterprise | File size limits: 10MB Pro, 20MB Advanced |
| Works with most Shopify themes | Newer app with fewer reviews than competitors |
Pricing: Offers a Free plan for 50 products. Paid plans start at $9.99/month, with higher tiers supporting more option types and unlimited products.
WowETA (Best for Reducing Checkout Abandonment)
WowETA does not directly raise cart value. Instead, it shows accurate delivery dates and countdown timers on product, cart, and checkout pages so customers do not abandon over shipping uncertainty. More completed orders mean more revenue collected, which lifts overall store performance.
Core Features:
- Location-based estimated delivery dates by country and ZIP code
- Countdown timers and urgency messaging
- Business hours, cutoff times, and holiday schedules
- Custom date formats and translations
- Out-of-stock and vacation mode messaging
- Multi-location inventory support
- ETA display on product, cart, checkout, order, and collection pages
- Rule-wise countdown timer scheduling
How it raises AOV: Indirectly improves revenue metrics by recovering carts that would otherwise be lost to delivery uncertainty. Higher conversion on existing traffic effectively raises revenue per visitor.
| What You’ll Like | Things to Consider |
| Free plan available | Free plan shows ETA on product pages only |
| Built for Shopify-certified | Cart/checkout/order display requires a paid plan |
| 24/7 live support | Limited to 1 delivery rule on the free plan |
| Easy setup, clean design | Monthly view limits on lower tiers |
Pricing: Has a Free plan with 1,000 monthly views. Paid plans start at $5.99/month, with an unlimited option available.
Essential Upsell & Cross-Sell (Best for Simple Product & Cart Upsells)
Essential Upsell places frequently-bought-together blocks, related products, and one-click add-ons on product pages and in the cart drawer. It is lightweight to install but uses AI-powered recommendations to choose offers that actually convert.
Core Features:
- Frequently bought together (FBT) bundles
- Cart drawer upsells, and product page offers
- Post-purchase upsell discounts
- One-click add-ons and BOGO offers
- AI-powered product recommendations
- Drag-and-drop editor for offer design
- Automatic promotions and discounts
- A/B testing and funnel performance tracking
- Multi-currency and multi-language support
How it raises AOV: Directly increases cart size by showing complementary products at the exact moment customers are in buying mode.
| What You’ll Like | Things to Consider |
| Free plan available | Revenue caps: Starter $500, Essential $1,000 |
| Built for Shopify-certified | Professional tier required to remove caps ($39.99/mo) |
| 14-day free trial on all paid plans | The cart page offers require the Essential tier or higher |
| Responsive weekend support | Advanced analytics on higher tiers only |
Pricing: offers a Free plan. Paid plans start at $9.99/month, with higher revenue limits and an unlimited top tier.
Klaviyo (Best for Email & SMS Repeat Purchases)
Klaviyo does not upsell inside the cart. It tracks what each customer buys and sends automated emails and texts later, reminding abandoners to finish checkout or suggesting related products weeks after the first purchase.
Core Features:
- Email and SMS campaign builders
- Abandoned cart and browse abandonment flows
- AI-powered segmentation and product recommendations
- Pop-ups, forms, and landing pages
- A/B testing and revenue attribution
- 350+ third-party integrations
- Customer profiles with real-time Shopify sync
- WhatsApp messaging support
How it raises AOV: Increases customer lifetime value through repeat purchases and targeted cross-sells. Long-term revenue per visitor improves even when first-order AOV stays flat.
| What You’ll Like | Things to Consider |
| Free plan forever for small lists | Costs scale steeply with contact count |
| Deep Shopify data sync in milliseconds | SMS requires a separate $15/mo tier after free credits |
| Powerful AI automation and flows | Email support ends after 60 days on the free tier |
Pricing: Provides a Free plan for up to 250 profiles. Paid plans start at $20/month for email and $15/month for SMS.
Bold AI Upsell & Cross-Sell (Best for Post-Purchase Funnels & AI Optimization)
Bold Upsell uses commission-based pricing to cover every touchpoint: product page, cart, checkout, and post-purchase. Its chained funnel logic lets you stack one-click offers so each acceptance triggers another, compounding order value.
Core Features:
- AI-powered offers that optimize with each order
- Chained upsell funnels (accept triggers next offer)
- Post-purchase one-click offers, and thank-you page upsells
- Gift add-ons and order bumps
- Buy X Get Y and subscribe-to-save offers
- Shopify Plus checkout upsells (Plus required)
- Pop-ups, embedded offers, and carousel layouts
- AOV lift dashboard with revenue and conversion tracking
How it raises AOV: Stacks small complementary additions across multiple steps into larger final orders through sequential offers.
| What You’ll Like | Things to Consider |
| Free to install, pay only on results | Checkout upsells require Shopify Plus |
| AI learns from every transaction | Commission cuts into upsell revenue |
| Native Bold Subscriptions integration | Not ideal for stores with low average order values |
| Detailed performance reporting | Steeper learning curve than simple cart apps |
Pricing: Free to install, with revenue-based fees. The Advanced plan costs $10/month with lower transaction fees.
Upsell.com ‑ ReConvert Upsell (Best for Thank-You Page Upsells)
Upsell.com turns the thank-you page into a conversion moment by offering related products at a small discount with one click. Because the customer just paid, trust is high, and friction is low. It also covers product pages and cart upsells.
Core Features:
- Post-purchase one-click upsell funnels
- Product page and cart drawer upsells
- Shopify Plus checkout upsells
- AI-powered product recommendations
- A/B testing for offer variants
- Thank-you page widgets (order tracking, social sharing, surveys)
- Birthday collection and custom forms
- Klaviyo integration for cross-sell emails
How it raises AOV: Captures extra spend immediately after checkout when customers feel most receptive, and decision fatigue is low.
| What You’ll Like | Things to Consider |
| Lowest subscription fee among upsell apps ($4.99/mo) | Focus is post-purchase first |
| Built for Shopify-certified | Basic plans cap at 50-200 monthly orders |
| A/B testing is included on all paid plans | Scaling requires higher tiers |
| 24/7 live chat support | Some advanced features on higher tiers |
Pricing: free for development stores. Paid plans start at $4.99/month, with pricing based on monthly orders.
Common Mistakes to Avoid When Using an AOV App
- Showing too many offers at once just confuses people. Stick to one or two key spots instead.
- Suggesting random items feels pushy. A phone case goes with a phone, not a baseball cap.
- Unable to keep bundles simple and the savings easy to understand.
- Showing offers at the wrong time. Prefer in the cart or after checkout.
- Never testing different offers and placements to see what increases AOV.
- Keep the add-on prices too high. Lower-cost complementary products convert better.
Summing Up
Raising AOV does not require a single perfect app. It requires matching the right tool to the right moment in the customer journey.
- If your product pages need more personalization, start with WowOptions.
- If you want recurring revenue, Easy Subscriptions handles the setup.
- If checkout uncertainty is killing conversions, WowETA fixes that leak.
- For straightforward upsells, Essential Upsell or ReConvert covers the basics.
- For long-term customer value, Klaviyo brings buyers back.
- For AI-driven funnels, Bold Upsell stacks are offered automatically.
Pick one problem to solve first. Install the app that targets that specific moment. Test it for two weeks, measure the AOV lift, then add the next tool. Small, focused changes compound faster than installing every app at once.
